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  • Online VIP Guest List System - Nightclub




CASE DESCRIPTION
In an effort to increase web site traffic, the client needed to establish a system that would drive visitors to the Web site on a regular basis.

SOLUTION
Implementation of the MBC e/Trigger VIP Guest List System. The Online VIP System runs 24 hours a day allowing web site visitors FREE entrance into the nightclub Tuesday - Sunday, limited to once a month for each day.

STEPS/WORKFLOW
  • Visitors fill out a Web site form to get in FREE Tuesday - Sunday
  • MBC/eTrigger downloads all VIP Guest request Emails
  • The system validates Emails against visitor history criteria and approves/rejects the requests for each day and assigns unique confirmation numbers
  • Authorized visitors are sent an approval Email response - Rejections are sent a rejection Email with explanation
  • The system shuts downs automatically when the daily quota is met or at a pre-determined shut down time
  • Once the system is shut down, the MBC/eTrigger automatically publishes the result on a secure Web page that only the client can review/print
  • Individual data fields are automatically parsed and imported into a database - (e.g. MBC Contact Manager)
  • Birthday info is collected and monthly birthday invitations are sent to the visitors via the MBC Contact Manager
  • Once the system is shut down, received Emails are automatically exported and the system is reset for the following week/day
RESULTS - SUCCESS
  • As of 1/1/2010 the club has process over 20,000 vip requests! The client has experienced a significant increase in daily traffic (hundreds of Emails every month) since the release.
  • Patrons now visit the Web site on a regular basis, and the client gets daily feedback (Email) from visitors about the club and/or web site.
  • Client is now generating additional revenue by selling advertising/sponsor space as a result of the significant amount of daily traffic.
  • There has also been a significant increase in Email list subscriptions now that the client offers something special to patrons using the Web site.
  • Demographic information collected for statistical purposes helps the client explore new marketing opportunities.
Check out this online VIP System at: http://www.zanzabarhawaii.com/vipg_subscribe.html


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  • TESTIMONIAL
  • Jim Boersema
    Product/Service: Web, News, Directory, Eblast, Calendar
    Ernest, the website brings us plenty of business.
    Simply put...the MBC/etrigger (Online VIP System and Mail List Management System) has brought us customers, revenue and new opportunities we would have never seen.

    Any product/service is only as good as the customer service and support behind it. I can whole heartedly say that MBC's technical expertise, creativity and general support has made these solutions very successful for our company. I recommend the MBC/eTrigger and MBC.

    Jim Boersema
    Managing Partner

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