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Back | Home>> Portfolio / Case Studies>> MBC eTrigger Case Studies

MacBusiness Consulting Portfolio and Case Studies
Survey System - Event Seminar

Survey System - Event Seminar


CASE DESCRIPTION
The client hosted a special event (utilizing the MBC/eTrigger Reservation System for RSVP). After the event, the client wanted to conduct an anonymous survey of the event to gather honest feedback from the attendees.

SOLUTION
Implementation of the MBC e/Trigger Survey System.
  • The MBC/eTrigger Reservation System exported the relevant RSVP contact data into MBC Contact Manager.
  • MBC Contact Manager was used to create a personalized Eblast asking the attendees to participate in the anonymous Web survey (providing the link to the Web page).
  • The MBC/eTrigger Survey System captured all submitted forms and collected information from the Web page.
  • At the end of the survey, the system published the results in a secure area on the client's Web site.
RESULTS - SUCCESS
The client received a response rate of over 40% with detailed and honest feedback that will benefit both the company and the lecturer. Recipient loyalty is strengthened knowing the company cares about their opinion, and the lecturer got the type of honest and constructive feedback on his presentation that he normally does not get.

View Photo Gallery of Event


TESTIMONIAL Back to the top

Dave Erdman
Company: PacRim Marketing Group, Inc
Product/Service: MBC/eTrigger RSVP & Survey System


I decided to utilize the MBC/eTrigger Reservation/RSVP system and survey system for a seminar we co-sponsored and it saved us a significant amount of time, gave our clients a convenient way to make reservations and to perform time consuming confirmation/communications tasks immediately.

Because all the reservation data was collected directly into a database system, it was very easy for us to send a follow-up email on the event with a thank you and survey invitation (MBC/eTrigger Survey System). The survey results gave us, the presenter, and our co-sponsoring organizations invaluable feedback.

Dave Erdman
CEO/President
PacRim Marketing Group, Inc.
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